Home and Garden

Intelligent Interior Insights - What is Property Styling and Why is it Effective?

It is an undisputable fact that in most homes, each room is basically just a set of four walls. What property styling aims to deliver is showcasing those rooms and the whole home, to their best advantage. The ultimate goal? To achieve the highest possible selling price for your home.


For this to succeed, styling within those four walls needs to be a combination of effects which offers prospective buyers:

  • Appeal - a seductive lifestyle

  • Flexibility - a display of the multifaceted uses of each room

  • Floor plan - the size, scale and adaptability of rooms

  • Potential - an example of how stunning they can look


So let’s examine the ways in which property styling can be used to best effect and why it can speed sales and make buyer’s dig a little deeper to attain a property.


Best dressed


The art of effective property styling begins with a blank canvas.

According to the house staging specialists in Melbourne whom I work with on all my high end properties, the property needs to be viewed as a whole, not merely on a room by room basis.


The idea is to use colour, furnishings, lighting, aroma and decor to draw in prospective buyers and inspire:

  • An emotional response and attachment

  • A sense of space

  • Feelings of calm, using light to create ambience and affect the mood

  • Creativity and flexibility through the use of strategic placement of things such as:

    • Study nooks

    • Quiet zones

    • Retreats

    • Coat hooks and mud rooms


Imbuing a theme for your colour palette, which will appeal to the widest market, gives you the highest chance for a successful sale. This means muted overall tones, with bright colours picked out in fabrics, artwork and small objects.


Eliminate the negatives - Accentuate the positives


Styling uses the old magician's trick of drawing your attention away from features you don’t wish to highlight and spotlighting those you do. Illusions such as:

  • Professionally spray painting over old tiles and benchtops

  • Using smaller furniture, glass and mirrors to maximise the size of rooms

  • Window treatments which are minimalistic rather than heavy fabrics can modernise and create a sense of space

  • The use of muted lighting to soften rooms which are a bit tired

  • Placing a feature such as a plant or wall art in a room to draw the eyes away from undesirable areas

  • A stunning front door - many buyers have made up their mind before even stepping over the threshold of a property as to whether they would buy it. Make the exterior of your home and particularly the entrance, outstanding.


Styling Psychology


So why is styling so effective in influencing buyer choices? Research has long suggested a link between our senses and an inclination to spend money. As an example of this, casinos found patrons spent 50 percent more time playing the slots when the air was infused with a floral scent!


In this same vein, subconscious elements and subliminal triggers are operating without home buyers even being aware of their influence. Sight, touch and smell can inspire an emotional investment in buyers, which can override flaws in a property.


It is a similar response to falling in love.
Dressing a home with beautiful flowers, colours, textures and furnishings can inspire the same blind commitment that many of us have experienced when in love--a tendency to only see the positives or downplay the negatives.


Even the way your agent dresses can have an effect on the way prospective buyers view your property!


You only get one shot at selling your house--once it’s sold there is no point rueing the fact you could have done more to achieve a pinnacle price. If staging your home for sale can speed a sale and return its investment manyfold, it makes sense that every astute home seller should avail themselves of the services of a professional home stylist.

How to Determine How Much Paint You Need to Paint Your Home

When painting your home, it’s important to determine how much paint you’ll need before a brush touches the wall. Once you’ve found the perfect colour, you’ll need to know which type of paint will be best for your walls,and most importantly, how much of it you’ll need. You should take your time when ...

Read more

6 Sound Proofing Ideas For A Quieter, Peaceful Home

Everybody wants to go home after the day’s hard work and relax quietly and peacefully. You might already invest in comfortable furniture and relaxing lighting, but you’re still not feeling the total relaxation you want. Construction of houses and buildings now involves the use of lightweight and ...

Read more

Gardening tips for beginners

Creating a nice garden is one of the cheapest and most relaxing ways to spruce up your property and to add value to it. Quite simply, the garden tends to be the first thing that most people see when they come to visit, so it is a great way you make a solid first impression. It is also a relaxing p...

Read more

How to Avoid a Costly Mistake on Your Landscaping Project

Good Landscaping is a key component to any infrastructure project whether it be housing, schools, golf courses or aged care facilities, but all too often it can be marred by the wrong plant selection. Arbor Operations Peter Mumford said people make the mistake of going for the immediate wow facto...

Read more

Jims Mowing - Garden care for the winter days

With the onset of winter, temperatures start dropping and the plants in your garden are preparing for the dormant days. It might appear that all activity in your garden has come to a stop. But, there is plenty happening underneath soil till the temperatures reach freezing levels. Your newly transpla...

Read more

Key Factors To Look For When Mattress Shopping

If you are not getting a good night’s sleep anymore, it might be because you have an old mattress that is worn out and just isn’t comfy anymore. If this is the case, you are probably on the hunt for a new mattress. The problem is of course that there are so many options and brand names out there, ...

Read more

The Qualities of a Good Locksmith

  With the help of technology, it is not difficult to find a professional local locksmith company in Brisbane. Just enter your location and the locksmith service you need in a search engine like Google and you will get a list of all the Local Locksmiths in Brisbane.   Sometimes, when you are ...

Read more

Time to think about gutters and drainage solutions

Guttering is a very important feature on any house. It is the conduit that takes the water safely from the roof, which naturally is the largest catchment area for rainwater on a property, and safely channels it away from the building. Yet despite its obvious importance guttering is not something t...

Read more

Pest Prevention - How Pest Control Can Protect Your Home's Condition

It doesn’t matter who you talk you, when it comes to protecting your home there aren’t many things that people wouldn’t do. After all, our homes are the place we make memories and for some watch our families grow. Pest control for your home should be no different. Regular and tailored pest control...

Read more

Go Deluxe - Why Velux Is A Name You Can Trust

You may know only a little bit about skylights, but chances are what you do know is that Velux is a name you can trust. The Danish manufacturing company specialises in skylights and roof windows and has been transforming homes for well over fifty years. So, if you are looking to add an air of luxu...

Read more

How Chandeliers Increase The Value Of Your Home

One of the key elements that many homeowners fail to recognise when it comes to interior designing is lighting. Before, we are contented when a room is well-lit by a gorgeous lighting fixture. But now, there are many things one needs to consider when choosing lighting fixtures for our homes.   A...

Read more

What Is Lender’s Mortgage Insurance and Why You Need It

Lender’s mortgage insurance (LMI) can be another step you have to take in your quest towards owning your own home. By definition, it is supposed to protect the lender when the borrower seems unreliable up to a point. However, it is also there to help the home buyer achieve their goal. Let’s see wh...

Read more