Let’s face it, with the increasing advent of online marketing, it’s a proven fact that businesses which are investing in this kind of marketing are becoming successful at a much faster rate than those that are not. Gone are the days of papers, billboards and newspapers; and now it’s the season of online banner ads and website blogs. But, it’s not that easy, to use this current online marketing success to your company’s advantage.
The most efficient way to make your website a greater entity is, by contacting professional web-design companies. They will present you with the best Search Engine Optimization strategy that will draw visitors to your site in great numbers. SEO is all about serious business today. Doing it in the right way, will take you straight to the top search engine results; while any mistake will catapult you out of the picture. Many professional Web-Design companies are thus acting as efficient SEO consultants throughout Sydney. SEO North Sydney Pty Ltd is one of them, and will offer you a sound SEO strategy in no time.
- Deadly SEO Mistakes that are a Definite No-No:
Commit any of these mistakes and in no time, you will find your website to be on the bottom of the search results. We are sure you wouldn’t want that to happen, right? So, fret not and make a mental checklist of the following mistakes that you mustn’t commit!
o Ignoring Mobile Users: Do you know, mobile searches on Google have far ahead taken the lead than desktop searches? If you still don’t, and you are creating an SEO strategy that ignores these valuable users, then all you are going to be left with a loss. In order to target mobile users, integrate short and attractive web content, avoid too many ads, and use short contact forms. There are many other ways of making your site mobile friendly – a professional SEO company shall be able to help you with all the tips and tricks.
o Not Mastering Keywords: You might know your business-associated keywords by heart, but being a master in this department is no child’s play. You must possess knowledge about which keywords can attract sales, and which will increase brand awareness. Keep these separate; while tools like Keywords planner, Google trends etc. shall help you find the best keywords to further improve your business image.
o Unstructured Website: Having a smoothly structured website is very important. It must be made such that, spiders from Google should be able to access and move across the pages of your site quite easily. You can make your website user-friendly by keeping the URL structure tidy and clean, utilizing structure data mark-ups, inserting internal linking into the content and using breadcrumbs (the navigation scheme that trails and tracks the users).
o Giving Importance to Links Quantity: The current day requires us to concentrate more on the quality of the links rather the quantity, along with engaging content on the website. The only way you can gain success is by generating and earning natural quality links. Some of the easiest and best methods of earning these links are infographics, guest blogging, explainer videos etc.
o Staying off Social Media: If you are one of those old-school business persons, who thinks social media is not the place to do business, well, let us tell you how wrong you are. In today’s date, social media has the power to make or break your business, that too in no time. So, it’s the perfect chance for you to post creative content in Social Media to lure. Make the masses smile, and social media will smile down upon you, and reward you with a huge audience base.
So, we just spoke about some of the biggest and most probable mistakes that you should be avoiding in your online marketing strategy, and we were not kidding. Utilizing SEO strategies for the benefit of your business is not as easy as it sounds. That’s where professional web-design companies come into the picture and you are sorted.