Why innovation is so important in the charity sector

  • Written by News Company

There is one charity for every person living in Australia; that is a high density rate. This means that charities have to work hard to attract donations in what has become a crowded market. They need to focus on attracting the attention of younger people, as many volunteers and contributors come from the older generation.

One of the best ways to do this is to make full use of the digital world, when it comes to marketing and communicating with people. Marketing experts like The Media Precinct's Glenda Wynyard bring their strong intuitive and analytical skills to the party. They help charities to make best use of electronic data and application development to get to know their audience and communicate with them in a way that works.

The ability to donate online

One of the most influential innovations for the charity sector, is the ability to donate online. There is still a place for collectors with buckets on the street. However, people often reach saturation point when they are approached by various people wanting money; sales professionals as well as charity collectors. Online giving enables people to make informed choices about the charities they wish to support, and donate without having to leave home. Professional marketers can help clients to use online giving in conjunction with media campaigns.

Making use of data

Marketing professionals can also help the charity sector to make better use of the data that is available to them; something that they have not done to any great effect in the past. Advances in technology have made it easier to analyse data, making it a less time consuming process. The benefits of this type of analysis can be significant.

Charities are able to identify which sections of the community are most likely to offer them support. They can then target these people with relevent social media advertising.

The use of lotteries and raffles

The concept of using raffles and lotteries to raise money for charity has grown in popularity over recent years. One of the biggest innovations in this area has been the creation of the 50/50 charity raffle which makes use of an app that enables attendees at events to buy tickets. It's a great example of technology joining with gaming to help charities with their fundraising efforts. Of course, charities have to pay attention to fundraising regulations when they are planning this kind of activity.

Using apps in the charity sector

Most people use mobile devices to access the Internet which means it makes sense for charities to use apps to communicate with their audience and promote giving. The charity sector has been somewhat slow to make best use of apps in its work, but apps like Share Your Meal from the UN World Food Programme, and Oxfam's use of this type of technology as a major means of communication, show that the charity sector is starting to catch up.

Anyone who is trying to raise awareness of, or raise funds for, a charity in Australia, faces stiff competition from others in a crowded charity sector. Making use of the latest innovations is a good way to get ahead of the pack.

Lyst, the world’s biggest online fashion site

Everyone’s dressing as Eleven (or Barb) for Halloween Lyst, the world’s biggest online fashion site, is calling this year’s most popular costumes based on global search and sales data.   There’s still a month to go until Halloween, but the savviest shoppers are already sourcing their costumes o...

Read more

Three services which are better online

With technology becoming an increasingly ubiquitous part of life, we see more and more of our everyday activities finding their way online. Certain things you may still want to do face-to-face, the old fashioned way for that human touch–like seeing a doctor, or psychologist, but there are some activ...

Read more

Navigating Cold Weather in a Campervan

Loads of people love the idea of cruising through the great outdoors with the family, but hitting the road in a campervan in frigid winter is a little daunting. However, there are plenty of pros to this mode of travel in conditions others would shy away from. Tasmania is regularly the place of cam...

Read more

Three Top Tips for Increasing Your Monthly Income

Living hand-to-mouth can be a real struggle. No matter how hard you work, or how much effort you put into impressing your bosses, your income simply doesn’t leave enough left over at the end of the month. Yes, you might earn enough to just about get by, but you don’t have the cash necessary to splas...

Read more

How Technology Has Impacted the Currency Markets

Technology has fundamentally changed our world. This fact is inarguable, and it’s a reality that we can see everywhere that we look. In today’s society, everything from dating to keeping in touch with friends, shopping, booking gym classes, and even ordering prescriptions can be done online, negatin...

Read more

5 things to consider when picking a realestate agent

A lot of people have made mistakes with the decision about which realestate agent to entrust with the sale of a property. In any realestate transaction, the cost of making a poor decision about which agent to use can be very painful to a bank balance. Anyone who is looking for realestate to buy, ei...

Read more

Healthy Food Partnership set to save plenty of Aussie lives

The Healthy Food Partnership – to have its inaugural meeting in Canberra today – has the potential to save thousands of lives by improving the health of Australia’s food supply, Heart Foundation spokesman, Rohan Greenland, said today.   The Healthy Food Partnership – convened by Rural Health Minis...

Read more

Christmas Cheer Can Last the Whole Year With NSW's Event Ticket Gift Guide

This Christmas, avoid the frenzy of last-minute Christmas shopping and give loved ones an unforgettable experience with tickets to one of the many blockbuster events taking place across Sydney and New South Wales. As Australia's home of sports, arts, culture and food and wine events, Sydney and reg...

Read more