.

Reviews

Lyst, the world’s biggest online fashion site

  • Written by Camilla Clarkson


Everyone’s dressing as Eleven (or Barb) for Halloween

Lyst, the world’s biggest online fashion site, is calling this year’s most popular costumes based on global search and sales data.

 

There’s still a month to go until Halloween, but the savviest shoppers are already sourcing their costumes online. In fact, searches for ‘Halloween costume’ began gaining momentum in mid August. Using global search statistics from Google, as well as Lyst’s own data on specific product and category page views and sales across thousands of online stores, here’s eleven stats that back up why Lyst predicts everyone will be dressing as a Stranger Things character this year.


1. This
pink Peter Pan collar dress was viewed once every 3 minutes on Lyst last week.

2. 80% of people who searched ‘pink collar dress’ over the same seven days also searched for ‘tube socks'—yes, really.

3. Sales of tube socks have increased 34% in the last month.

4. Blue jackets have also seen a huge spike in searches with this one being the most popular, receiving 89% more views over the past four weeks than the preceding month.

5. 271 people have typed (just) ‘Barb’ into the Lyst search bar since the beginning of August.

6. Page views on Barb-style ruffled and pussy bow blouses are up 42% compared to this time last month.

7. More than 3,000 people have searched for a ‘gingham ruffle shirt’ (they’re pretty hard to find, but this
Vetements dress is getting extra traffic from the Barb-hunters… it’s now sold out in the UK.)

8. This article on Barb-inspired nerd glasses was the most viewed editorial piece on Lyst last week.

9. We’re blaming Dustin (and maybe Ash from Pokemon) for a 116% increase in searches for mesh trucker caps in the last two weeks.

10. Retro sleeveless vests—channeling the 80s puffer down styles seen in Stranger Things—have registered a surge in searches (up 24% month on month) with blue and brown styles garnering most product clicks.

11. Although it's still unseasonably warm, there has been a 223% hike in searches for shearling jackets compared to this time last year. You have Nancy’s fighting gear to thank for that.

 

Shop the best pieces to recreate Eleven, Barb, Nancy and the boys’ looks here.

 


About Lyst: Lyst is the world’s biggest fashion shopping site, connecting millions of shoppers globally with over 12,000 designers and stores online. With an inventory of over 3 million fashion products and access to 4.5million changing fashion data points every hour, Lyst is a groundbreaking new way to shop for fashion, plus the definitive source of global fashion intelligence.

Lyst, the world’s biggest online fashion site

Everyone’s dressing as Eleven (or Barb) for Halloween Lyst, the world’s biggest online fashion site, is calling this year’s most popular costumes based on global search and sales data.   There’s still a month to go until Halloween, but the savviest shoppers are already sourcing their costumes o...

Read more

Three services which are better online

With technology becoming an increasingly ubiquitous part of life, we see more and more of our everyday activities finding their way online. Certain things you may still want to do face-to-face, the old fashioned way for that human touch–like seeing a doctor, or psychologist, but there are some activ...

Read more

Navigating Cold Weather in a Campervan

Loads of people love the idea of cruising through the great outdoors with the family, but hitting the road in a campervan in frigid winter is a little daunting. However, there are plenty of pros to this mode of travel in conditions others would shy away from. Tasmania is regularly the place of cam...

Read more

Three Top Tips for Increasing Your Monthly Income

Living hand-to-mouth can be a real struggle. No matter how hard you work, or how much effort you put into impressing your bosses, your income simply doesn’t leave enough left over at the end of the month. Yes, you might earn enough to just about get by, but you don’t have the cash necessary to splas...

Read more

How Technology Has Impacted the Currency Markets

Technology has fundamentally changed our world. This fact is inarguable, and it’s a reality that we can see everywhere that we look. In today’s society, everything from dating to keeping in touch with friends, shopping, booking gym classes, and even ordering prescriptions can be done online, negatin...

Read more

5 things to consider when picking a realestate agent

A lot of people have made mistakes with the decision about which realestate agent to entrust with the sale of a property. In any realestate transaction, the cost of making a poor decision about which agent to use can be very painful to a bank balance. Anyone who is looking for realestate to buy, ei...

Read more

Healthy Food Partnership set to save plenty of Aussie lives

The Healthy Food Partnership – to have its inaugural meeting in Canberra today – has the potential to save thousands of lives by improving the health of Australia’s food supply, Heart Foundation spokesman, Rohan Greenland, said today.   The Healthy Food Partnership – convened by Rural Health Minis...

Read more

Christmas Cheer Can Last the Whole Year With NSW's Event Ticket Gift Guide

This Christmas, avoid the frenzy of last-minute Christmas shopping and give loved ones an unforgettable experience with tickets to one of the many blockbuster events taking place across Sydney and New South Wales. As Australia's home of sports, arts, culture and food and wine events, Sydney and reg...

Read more