What can often happen to people is when they start building their online presence, they can get a little bit carried away. For instance, people may feel like they have to sign up for every single social media account under the sun when they really should be focusing on just one or two that they enjoy using. Finding the correct online promotion tool is crucial and SEO Shark know this. Similarly, when people first build their website and start to learn more about the art that is search engine optimisation, they may find themselves going to town on implementing different techniques.
While it is, of course, wonderful when people are sparked about a topic, they also need to understand that too much of anything can have the opposite effect. This is absolutely the case when it comes to search engine optimisation and what people will likely come to realise that it is really a song and dance when it comes to introducing new strategies and then pairing them to back to see what works best. So to best help readers who may be wanting to learn more about this subject, here is why it is something the case that implementing fewer SEO techniques is better than implementing the wrong ones.
It is sometimes better to implement fewer SEO techniques than to implement the wrong ones as Google may register a website as spam
One of the many reasons why it is often better to implement fewer SEO techniques than to implement the wrong ones is because it is more likely that Google will register a website as spam. For instance, a small business may pay someone to create as many back links for them as possible, however, this may not be the best thing to do as the back links are too many and are not of good quality. Google bots may see this occurring and will then stop that site from showing up in their search engine results.
Instead, people should concentrate on building good quality and natural back links that lead to other websites that are similar to their own. For instance, a company that offers Chiropractic services probably wouldn’t want to have back links to sites that are dedicated to new heavy metal albums. So to avoid any negative consequences or penalties from Google, it can sometimes be better for people to introduce fewer SEO techniques rather than going to town with the wrong ones.
It is sometimes better to implement fewer SEO techniques than to implement the wrong ones as a site may show up in search engine results for people who aren’t their target audience
What some people may make the mistake of thinking is that the more people that they attract to their site the better. This is not necessarily the case as it can be useless when the wrong people are attracted to a site. For instance, if a company that sells socks for children is only attracted adults who don’t have kids, then the chances are very slim that they are going to make a sale.
This is why it is so important to perform some research first so that people are able to understand their target audience and that they are able to reach them at where they are. For instance, teenagers are most likely to be reached on platforms such as Snapchat. Whatever the case may be, people can decrease their chances of showing up in the wrong places when they spend more time on the few SEO techniques that they are already implementing instead.