Business Marketing
.

ILLUMI RUN set to light up Australia in 2016

  • Written by Grace Lee


Prepare to light up the night with ILLUMI RUN, a 5km ‘party on the run’. The run is designed to be entertaining every step of the way as participants are splattered with non-toxic neon paint and ILLUMI Glow Water.

Following successful events in Singapore since 2013 and its debut in Brisbane and Gold Coast earlier this year, the event is set to brighten up Australia in 2016.

The event will launch in Melbourne on the 27th of February 2016 at Yarra Park, home to the iconic MCG, return to Brisbane on the 9th of April 2016 at Brisbane Showgrounds, Bowen Hills and launch in Sydney on the 23rd of April 2016 at Canterbury Park.

The run is not competitive or timed, but instead encourages everyone to have fun. Participants can walk, run, or dance their way to the finish line at their own pace. The course has five glowing dance and entertainment zones with electrifying live music, making for non-stop fun.

After finishing the course, the luminous night of fun continues with the ILLUMI After Party which includes DJs and dancers performing on stage. The crowd will be illuminated from paint cannons which will be synchronised with the DJ sets and shoot over 50 litres of illuminated paint at a time.

“We are absolutely thrilled to be launching ILLUMI RUN around Australia next year,” says Andrew Laing, General Manager of ILLUMI RUN. “With the event being so well-received in Brisbane and the Gold Coast earlier this year, we know it will be a great hit in 2016 as it is completely different to any ‘fun run’ offered before in Australia. The run is not competitive at all and we invite everyone to join the glowing revolution! This is the perfect way to have a great and safe night out with your friends with live entertainment,” says Andrew.

In addition to entry to the event, registration includes a Swag Bag with an ILLUMI RUN tee, LED glasses, LED foamstick and a selection of sponsors’ gifts.

The event is open to runners aged 10 and up (children require parental supervision).

Early Bird Tickets go on sale 1st of December, 2016 and are $54 per person or $45 for groups 4+. General tickets are $60 per person or $50 per person for groups 4+.For more information on the run and how to book tickets, please visit www.illumirun.com.au