The evolution of website web designs have evolved significantly since the birth of the internet back in the early 2000s. The importance of having a quality website design is enough to determine whether your business sinks or swims.
In this article, we will explore the top 3 reasons why having a quality web design should be at the top of your priority list.
- 1. Your website is a representation of your business
Almost all businesses across the world have a functional website. It’s become mandatory every business establish an online presence to showcase who they are, what they do and display relevant contact information.
Your website will be designed to suit your business’s characteristics and how you would like to be portrayed online. It is essentially an online representation of your business. A quality web design is crucial to ensuring that your customers see your business for what is - not what it’s lacking in.
- On-site user experience is key to providing awesome online customer service
Just like shopping in a shopping mall, we appreciate both the big and small things around that make our shopping experience a positive one. Whether it be friendly customer service, a helpful information desk or extra decorations around the storefront, all these different things put together are done to ensure our shopping experience is the best it can be.
What if we told you browsing a website is the same? Sounds strange? Let us explain.
A website’s design structure is created to keep in mind what the user is looking for when browsing the website. Various elements such as where images and content blocks are placed is done to ensure that you as the user can quickly and effectively digest information.
A professional web design agency understands that web design isn’t all about looks. It’s about how well the actual design and branding will work to create superb user experience - in this case, superb customer service.
- The difference between many sales and no sales
Now that we’ve grasped the concept of providing good user experience, next up is making sales!
A quality web design that resonates with its customer base will ensure that customers are actively engaged. With many users very quick to decide whether they like the website or not, it’s critical that your website’s design impresses at first glance. This is the difference between making a lot of sales online or very minimal.1