A letterbox drop involves designing a flyer representing your business and distributing it via a distribution company or by yourself to letterboxes within particular postcodes. This method of marketing – via a letterbox drop – is perfect for small and medium business owners because it’s highly effective while also being quite affordable.
You might think, why would I be doing something as archaic as a letterbox drop in the age of social media? Well, even with the rise of digital marketing, the letterbox drop can still be an integral piece of your marketing plan puzzle when done right. This article will discuss some of the benefits of carrying out a frequent letterbox drop in your local area.
Clear and Tangible Advertising
There’s something about the tangibility of receiving a physical flyer in the post and taking a moment to look at it and feel it in your hand. You can’t get more direct than that. If you play your cards right in terms of providing a flyer with a good design and clear, relevant message, you’re already halfway there. The great thing about a letterbox drop is that you have so much control over how your business is represented. You can make your message simple and easy to digest for the householder getting your flyer, plus you can include an effective call to action to boost response rates. If they’re interested, they’ll give you a call right then and there, or maybe they’ll stick your flyer on the fridge for later if it looks useful.
When calculating the affordability of a method of advertising, it’s not just the money spent but also the time taken that makes the difference. For example, some social media networking is free. But think of the time taken to collect followers or likes. It can be a huge time drain when you have so many other things to do as a business owner. But with a letterbox drop you can outsource a lot of the work. You can hire a graphic designer to make your message clear and visually appealing. You can hire a printer to create your flyers, and a letterbox distribution company to conduct your letterbox drop. With all this delegation going on, you’ll have a regular letterbox drop running like clockwork in no time!
A Letterbox Drop Targets your Local Area
One of the most notable advantages of using a letterbox drop to market your business is that you can target your local neighbourhood. Firstly, this is good because you can use the community drawcard. People enjoy frequenting businesses that are local to them. So if you’re a local business to their area, make sure you place this information on your flyer. Secondly, by using data on your current loyal customers, you can work out which postcodes in your nearby areas would offer new similar customers. You should come up with ideas for the content of your flyer based on what kind of customers you want to attract. Talk to your graphic designer about your ideal customer profile and they can help you to create a professional and relevant flyer for your letterbox drop.