Where to Place Your Logo on Custom Workwear for Maximum Impact
Custom workwear isn’t just about uniforms. It’s about visibility, professionalism, and brand identity. Whether your team is on-site, customer-facing, or at a promotional event, what they wear helps shape how your business is perceived.
And one small detail can make a big difference: where you place the logo.
Done right, logo placement increases recognition and ensures your brand shows up clearly and consistently in every interaction.
Logo Placement Tips for Custom Workwear
Logo placement should never be an afterthought. The location affects how often the logo is seen, how professional the clothing looks, and how the brand is remembered.
Left Chest
This is the classic option. It's ideal for embroidery or print and works across polos, jackets, and button-up shirts. The left chest is visible during conversations, making it a strong choice for customer-facing roles.
Upper Back
For maximum visibility in outdoor or high-traffic settings, the upper back is a great spot. Large, printed logos here are easy to notice, especially when staff are seen from behind.
Sleeves
Sleeve logos offer a modern touch. They’re often used for secondary branding like websites or taglines. This placement works well on t shirts and long-sleeve garments and doesn't interfere with the main design.
Yoke or Collar
Smaller embroidered logos can be placed just below the collar or on the collar itself for a more subtle, refined look. It suits more formal or executive workwear.
Smart Placement for T Shirts
T shirts are a go-to option for uniforms and promotional wear. They’re comfortable, versatile, and easy to customise. But logo placement should depend on how the t shirt will be used.
For events or giveaways, a large front or back print ensures the logo gets noticed. For internal use or day-to-day wear, a left chest embroidery with an optional sleeve print keeps things looking clean and professional.
Printed designs work best on smooth surfaces, while embroidery adds a premium touch to thicker or more structured fabrics.
Logo Consistency Across Work Uniforms
Work uniforms can include polos, jackets, aprons, vests, and more. If you’re supplying different types of clothing across teams or departments, consistency in logo placement is key.
Make sure the placement is both visible and practical. Some garments may have seams, pockets, or panels that limit where the logo can be positioned. It’s a good idea to test the design on a sample to check sizing and contrast before moving forward.
This helps ensure the logo looks good on every item and creates a more professional impression across your teamwear.
Hi Vis Logo Placement: Safety Meets Branding
Hi vis clothing plays a critical role in keeping workers safe and visible. But even with safety gear, there’s room for effective branding.
The left chest and upper back are the most common placements for logos on hi vis gear. These areas are large enough for visibility but won’t interfere with reflective tape or functional design elements.
Depending on the fabric and intended use, you can opt for printed or embroidered logos. Just make sure placement doesn’t compromise compliance with any safety requirements.
Choosing the Right Garments and Finishes
When selecting workwear, focus on quality, comfort, and how the garments will hold up under daily use. Whether it’s polos, jackets, hoodies, or singlets, the material should be suited to your work environment and easy to maintain.
Both embroidery and print are popular choices. Embroidery offers a professional and durable finish, especially on structured fabrics. Printing allows for detailed or larger designs and works well on soft or stretchy garments.
For larger orders, working with a provider that offers fast shipping, size variety, and consistent results can help streamline the process and maintain quality across the board.
Looking to Create Custom Workwear?
If you're planning to create custom workwear for your business, consider the full picture—garment type, logo size, placement, and how the pieces will be used.
Whether it’s t shirts, work uniforms, or hi vis apparel, the right logo placement can make your brand more visible and memorable. Start with the basics: choose garments that suit the job, keep branding consistent, and test placement before scaling up.