Hurley, global leader of in-water innovation
- Written by Kylie Edwards
Hurley’s elite athletes, including defending champion Filipe Toledo, will debut the latest product innovations from Hurley at the start of the 2016 World Surf League World Championship Tour in Australia at Snapper Rocks.
Hurley, global leader of in-water innovation, is once again reinventing your apparel needs for the beach and turning them into engineered pieces designed to enhance your performance.
Introducing Hurley Phantom Hyperweave and Hurley Phantom Compression – Hurley’s lightest boardshorts yet and Hurley’s first-ever compression line made specifically for water.
Since the beginning, Hurley’s goal has been to provide water-based design solutions, with innovation that adapts and progresses as quickly as surfing’s top athletes do.
It all started with Phantom Boardshorts in 2008, when Hurley introduced a stretch fabric that expanded the boundaries of what was possible in the water.
Fast forward to March 10, 2016, where Hurley’s premier surfers will take to surfing’s biggest stage in gear curated specifically to their performance needs.
“Hurley’s vision was to create in-water apparel options, providing not only a premium fit but the opportunity to personalize based on the unique conditions of the sport, “said Ryan Hurley, Creative Director of Hurley. “We worked with our athletes to determine how we could enhance their performance needs and created two new innovations that will change the future of the surf industry much like Phantom,” he added.
PHANTOM HYPERWEAVE
Dynamically comfortable. Impossibly light. Geared towards technical conditions, the Hurley Phantom Hyperweave boardshorts (RRP $119) are constructed to move with you as you generate speed while surfing.
The Hyperweave waistband is comprised of a single woven layer taken directly off a loom as a complete piece. Free-floating magwires are placed throughout the waistband, reacting as you move for an adaptive fit and comfort in any position. Inspired by Nike Flyknit’s singular construction, Hyperweave brings woven patterning to the water for the first time. This revolutionary, single-layer construction has replaced the traditional boardshort fly closure for 50% less bulk and maximum comfort when lying on your board.
Featured details such as a scalloped hem and lightweight, stretch fabric allow for an enhanced range of motion and maximum performance.
PHANTOM COMPRESSION
A regular fixture in gyms and on tracks across the globe, compression continues to deliver added support and confidence for the athletes of today. Phantom Compression continues this journey, bringing compression to the best in-water athletes on the planet.
Designed as the next evolution in warm-water performance, Hurley Phantom Compression combines the benefits of locked-in support with technical fabric made for water.
The collection consists quarter length and three-quarter length surf shorts a short-sleeve surf shirt (RRP $69)and long-sleeve surf shirt (RRP $89). Depending on the conditions and needs of the surfer, a different combination of Phantom Compression can be selected to optimize fit and performance.
Engineered with a 50-gauge knit, tightly compacted yarns absorb minimally, providing a slick, fast feeling as you move through the water.
A 100+UPF (Ultra-violet Protection Factor) completely blocks out the sun, while performance patterning promotes ergonomic movement in and out of the water.
When worn together, these designs offer more than a disruptive aesthetic. They represent the ability to create your own system of performance.
All of the new range is available at hurley.com, and the Hyperweave boardies will be available in-store at the end of March.