Owning a managing a business can be daunting. One of the vital tasks is choosing the right marketing strategy and tracking its success. For instance, if using flyers to market your business, tracking your marketing efforts aids you in gauging the success of your flyers and areas that need improvement. However, you don't have to be an expert to do this! You only need the right ideas.

Here are the tips for flyer tracking 

1. QR codes

A QR code is a great tip for tracking your flyers, and it can do numerous things when scanned, such as opening a website, and business pages, making a phone call, sending email, etc. Having the QR codes on your flyer will help you know areas of success quickly. You can seek a flyer delivery service, professionally designed flyers with such features are easy to track and will save you a lot of time.

2. Redirect domain 

Creating a redirect domain instead of a lengthy URL makes it simpler for your customers. Ensure the domain is unique and driving a customer to a specific home page on your website. You'll be able to record the number of times the page is seen to establish the number of people who came across the flyer.

3. Coupon codes 

A flyer is a perfect opportunity for a coupon with which customers can get discounts and other special deals. Customers will be happy to use the coupons, increasing your sales. You can use the coupons to track by using a unique code for different areas or products in your business. You'll be able to tell which area they came from and have a better insight into your flyers' success.

4. Brand surveys

If you don't feel secure asking customers how they learned about you, you can release a brand survey. Or, if you missed the chance to ask earlier, you can use a brand survey. It involves sending a short, straightforward survey seeking comments and details of how the clients learned about your business. You can increase the response rate by connecting it with contests or rewards.

5. Phone cells

Including a specific phone number in your flyers is vital. It helps and encourages potential clients to contact you and learn more about your brand. You can track the responses to your flyer from a specific number. 

If your business has different brands or operates in different locations, you should create a unique number for each. Then, track the phone calls to know how the customers found the number and gauge the flyers' success.

6. Unique email addresses 

Email addresses work similarly to phone numbers. You'll need to develop an individual email address for each flyer campaign. The unique email will help you to track the number of responses and gauge the ROI of the flyer marketing.

7. Ask your customers 

Asking your customers questions when you meet them, over the phone, or in other forms is an excellent approach to track your flyers campaign. The strategy is harmless, and you can use it to create a good rapport and build a business relationship with the clients.

Conclusion

Tracking your marketing efforts helps in making sound decisions and achieving your goals. As a business person, you'll want to know the effectiveness of your flyer marketing strategy, and the mentioned tips will make this easier.