You cannot believe your naivety, and to be perfectly frank your lack of knowledge. Managing the company was always going to be a big step up for you, but you could have handled it better. You were far too trusting in certain individuals who were not exactly the experts that they made out to be.

But everyone is entitled to make a mistake, and to your credit you realised your errors when you found out that the pair carrying out your marketing were being economical when telling you their skills. That is in the past, and you have rescued the situation by relieving the duo of their duties and instead gone on board with what you consider a top class SEO agency in Australia. They delivered so much in several ways.

• Your website was previously halfway down the listings, but professionals at the agency in SEO, search engine optimization, guarantee that it remains near the top of Google and Bing search engines, meaning that those surfing see the link quicker, which has led to an immediate increase in your customer base.

• You now know that your website was a mess. You were previously being fooled but the brilliant service being provided by the agency has led to it being redeveloped and maintained with all the hosting and app development on offer, which you gladly accepted.

• Such has been the upturn in your sales figures that production at your works has increased which has led to employing more staff which is likely to see expansion overseas. None of this concerns you as the same outfit also is an SEO company in Thailand.

• The agency sat down with you and asked what your aims and strategies were. Very vague was the conclusion, but that was soon sorted, with a new marketing strategy being formulated which aims at those that you didn’t realise might be keen on your product. The expertise and knowledge of an agency with over a decade of experience has worked wonders for you and in the eyes of your bosses.

• The SEO process allows the agency team monitoring the data from the fully optimized and properly utilised website to make the best of the information. Knowing where the browsers are located can be most useful, as is what particular feature on the website is grabbing the most attention. This can be passed on to you so that decisions can be made on what needs pushing and which items are making your business the most money.

• Another major difference is the peace of mind in knowing that the agency is on top of their game and will be able to deal instantly to any changes and advancements in the Google search engine. It ensures that any business using a quality agency will not fall behind their rivals and stay at the cutting edge.

Yes, you may have made a previous error of judgement, but working with expert companies and agencies in SEO has proved an invaluable decision to the fortunes of your business.