SASSOU JAPAN, launches luxe Goldwaver anti-ageing line
- Written by Scott Broome
For centuries, ancient cultures have looked to one of the world’s most valued minerals, gold, as a source of undeniable beauty, wealth, artistry and glamour. In fact, historians have long maintained that civilisations such as those in ancient Egypt, Rome and China, considered gold to have medicinal properties and often used this natural treasure to treat a variety of skin conditions and bodily ailments.
As gold studies show, the wavelengths at which negative ions are released are similar to that of the human body, allowing gold to reinvigorate cellular bioelectric currents which weaken as a result of ageing. As a heat conducting metal, gold actively draws heat to the skin’s surface upon application and stimulates blood flow and circulation. In turn, this mineral rejuvenates cellular structures in the skin by stimulating collagen production, improving elasticity, and increasing skin cell metabolism, which includes the secretion of toxins. As such, skin is left looking healthy, nourished and youthful with an incredible iridescence.
Merging traditional Japanese skincare practices and ingredients with cutting edge technological research, global skincare brand, SASSOU JAPAN, today launches its Goldwaver anti-ageing line in Australia. Pioneering the use and application of natural plant extracts and 24K gold leaf, SASSOU JAPAN emerges as a luxurious skincare solution for Australians seeking to address signs of ageing including dark spots, dull skin tone, fine lines, wrinkles, dehydration and environmental damage.
Ideal for all skin types and complexions, the Goldwaver collection which includes the Gold Beauty Cleansing Bar (100g), Gold Shimmering Essence Toner (50ml), Angel’s Dew Divine Moist (60ml), and Gold Eye Shiteru (15g), contains Japanese-sourced 24K gold and is proven to revitalise dormant skin tissues and awaken weakened structures in the skin. Combining antioxidant-rich flower and algae extracts with the anti-inflammatory and hydrating benefits of honey, the Goldwaver collection adjusts the skin’ natural 28-day renewal cycle by balancing excess sebum production, detoxifying and refining pores, enhancing skin translucency and elasticity, restoring moisture, and creating a protective luminous barrier from environmental stressors.
Available nationwide at www.sassou.com.au and packaged in bespoke vanity-worthy vessels, SASSOU JAPAN retails from $100 RRP and promises immediate and significant results in as little as 1 week.