Reckitt partners with Deliveroo, SF Express and Uber Taxi to safeguard the necessities of Hong Kong people’s everyday life with over 50,000 Dettol hygiene and disinfectant products

  • Written by Auzzi Shopping
  • Secure hygiene protection in the Deliveroo journey including food order pick-up at eight Deliveroo Editions and grocery deliveries
  • Create rest assured parcel collection experience at all 88 SF Stores with disinfectant product sampling through in-store reward machines at three designated stores
  • Ensure safe and sanitised commute for passengers with Uber Taxi

HONG KONG SAR - Media OutReach - 8 September 2022 - Reckitt and its brand Dettol announce the partnerships with Deliveroo, SF Express and Uber, leading companies in delivery services and local commute, to safeguard the necessities of Hong Kong people’s everyday life by enhancing the hygiene standard of their services with visible disinfectant protections. A step ahead to realise Reckitt’s purpose to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.


Hygiene is the foundation of health. Disinfectant protection to reduce virus transmission has become the daily essential to Hong Kong citizens after living under the COVID-19 outbreak for over two years. A consumer test study conducted by Dettol showed that nearly 80% of the respondents are intended to ‘keep good hygiene habits in post-COVID’. Building on the trust in Dettol among consumers and its effectiveness of germ and virus killing as the leading antiseptic brand in Hong Kong, Reckitt has established partnerships with Deliveroo, SF Express and Uber from July 2022, to provide front-of-house hygiene protection for their service points and vehicles with over 50,000 Dettol hygiene and disinfectant products, as well as to encourage drivers and consumers to maintain high hygiene awareness with online and offline engagements.

Secure hygiene protection in the Deliveroo journey and at Deliveroo Editions. Dettol products to be provided on grocery deliveries

Ordering food from food delivery platforms has been adopted rapidly by Hong Kong consumers. In a consumer survey conducted by Deliveroo in 2021, 75% of respondents expected using food delivery services more regularly in the future[1]. Noticing the raising trend in food and on-demand grocery deliveries, Reckitt partners with Deliveroo to ensure over 6,000 rider fleets and the food and grocery delivering journey are protected. In addition, Dettol Disinfectant Zones are set up at all eight Deliveroo Editions[2] across Hong Kong to avoid virus transmission from shared surfaces when consumers pick up their takeaways from August. Starting from mid-September, Dettol products will be provided on grocery deliveries to encourage consumers to maintain good hygiene habits[3]. Stay tune to Deliveroo’s updates for more details.

Andrew Hui, General Manager of Deliveroo Hong Kong said, “We’re pleased to partner with Reckitt and its brand Dettol. Our new partnership will not only provide better protection for Deliveroo fleets, but will further enhance consumer confidence in our hygiene practices, making us the delivery platform that people turn to when they want a healthy and delicious meal. Against the backdrop of the fast-changing pandemic situation, we will continue to ensure that our fleet and customers get the right equipment to stay safe and healthy.

Creating rest assured parcel collection experience with SF Express

According to market research firm Euromonitor International, online sales volume in Hong Kong are projected to reach USD7.9 billion (HKD62 billion) this year, a 13 percent increase from 2021[4]. In view of the growing demand on courier services driven by the increasing online sales volume in Hong Kong, Reckitt partners with SF Express to set up Dettol Disinfectant Zones at all 88 SF Stores across Hong Kong, creating a rest assured parcel collection experience to consumers. Consumers can disinfect their parcels with Dettol Disinfection Spray and sanitise their hands with Dettol Hand Sanitiser upon pick-up, which can effectively kill 99.9%[5] of germs, including New Coronavirus[6]. To influence consumers to always maintain good hygiene behaviours, they can also redeem Dettol Disinfectant Spray from all the SmartRetail reward machines located at three designated SF Express stores[7].

Mr. Keith Ip, Chief Marketing Officer of S.F. Express (Hong Kong) Limited (“SFHK”), said, “SFHK aims to satisfying various ever-growing market needs by providing a high-quality delivery service. At the same time, we put corporate responsibility at a high priority and provide necessary support to the society during the COVID-19 pandemic. We are delighted to collaborate with Reckitt and deliver enhanced customer experience by leveraging our extensive networks of courier service, service points as well as our newly offering of SF Media advertising.”

Having more control of your daily life with Uber Taxi

Uber Taxi aims to offer a more efficient commuting services for Hong Kong people who seek better control over their busy lives. A consumer survey conducted by Uber in May 2022 revealed that nine out of 10 respondents feel Uber Taxi helps give them more control over their trips and daily schedules, and eight out of 10 passengers described their Uber Taxi experiences as “generally quite good” and “It’s so amazing I use it frequently”[8]. To further enhance passenger’s experience with Uber Taxi, Uber and Reckitt join hands to offer Dettol Disinfectant Spray for Uber Taxi drivers to pick up at designated gas stations from now on until June 2023, aiming to help curb the spread of germs in the vehicles and to provide safe and comfortable travel journey for passengers.

"At Reckitt, we put people first and always seeking new ways of bringing our purpose and our fight to live,” said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. “We are excited to partner with Deliveroo, SF Express and Uber Taxi to extend hygiene protection to consumers in every aspect. Moving forward, we look forward to establishing more partnerships with different sectors and continue to safeguard every moment in the life of Hong Kong people with Dettol, one of the world’s most trusted disinfectant brands."


[2] Deliveroo Editions are shared kitchens which allow restaurants to prepare meals for consumers located outside their normal delivery area
[3] With conditions apply
[5] Include E. coli, S. aureus, Salmonella, H1N1 influenza virus, Reckitt Data on file
[6] According to the in vitro study done by Microbac (an external laboratory in the US) in 2020, Dettol products* are effective in killing 99.9% of the new coronavirus under test conditions. Test data is only for reference. *include Disinfectant Spray (EN14476:2013+A2:2019, neat at 5 mins. contact time); Instant Hand Sanitiser (EN14476:2013+A2:2019, neat at 30 secs. contact time)
[7] The three designated SF Express stores are located at 852BDL (Tai Nan Street, Prince Edward), 852Z551 (Mayson Garden Building, Tin Hau SF Store) and 852UFL (Fung Yau Street South, Yuen Long)

Hashtag: #Reckitt

About Reckitt:

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com Find out more, or get in touch with us, at

* Reckitt is the trading name of the Reckitt Benckiser group of companies


About Dettol:

The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol was also used to protect mothers from illness after childbirth.

Ever since then, Dettol has been trusted around the world to help prevent wounds from infection, prevent sickness and help mums protect their families by killing harmful germs and helping to create safe environments for them to thrive in.

The brand continues to be one of the most trusted protectors of health. It's still valued today as a reliable and effective product which is safe to use on skin but also powerful enough to use for environmental germ-killing tasks.

About S.F. Express (Hong Kong) Limited

With its strong logistics network, S.F. Express (Hong Kong) is committed to providing customers with diversified express delivery services and one-stop integrated logistics solutions. The core business in Hong Kong includes local and cross-border express and logistics services, warehousing and distribution services, and SF Locker self-pick-up services. For details, please visit the company website:

About Deliveroo
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurants and grocery partners, as well as around 180,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom. For details, please visit the company website:

About Uber Taxi
Uber Hong Kong launched Uber Taxi in October 2020 to offer passengers a more affordable way to ride around the town. The pricing structure is bundled up with upfront pricing, auto-matching technology and cashless payment all in one App, passengers can now enjoy a more convenient and reliable taxi experience in just one magical tap of a button. For more details, please visit the company website: