The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market

LONDON, UK - Media OutReach Newswire - 29 June 2026 - Natural diamonds are the most desired luxury jewellery product, average purchase prices have increased 25%, Gen Z is now the second largest generation buying diamonds, and non-bridal occasions account for three-quarters of overall US demand.