The Times

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Blue Launches New Brand Campaign

Humorous Presentation of “Self-Service Insurance, Simplifying Complexity” Spotlight on Term Life Protection with “Guaranteed Lowest Price in Town”

HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline "Choose Blue, insurance is that simple".

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