The Times

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Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028

  • Refreshes user interface and boosts personalisation on ASR mobile app to enhance ease of use
  • Expands booking capabilities of GenAI-powered chatbot on discoversasr.com to make online direct bookings more seamless
  • Develops predictive AI travel recommendation engine for ASR members to simplify travel planning process
  • Elevates perks for ASR members to gain exclusive access to iconic events and experiences

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