The Times

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Weleda Unveils Its First Comprehensive Modernization of the Brand Appearance in over 100 Years

  • Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.
  • First comprehensive revision of the Weleda logo and visual brand world in the history of Weleda
  • Expertise in medicinal plants, research, and Swiss heritage take centre stage
ARLESHEIM/SCHWÄBISCH GMÜND, GERMANY - Newsaktuell - 20 March 2025 - Weleda AG, the global leader in certified natural skincare and anthroposophic medicines, introduces a renewed brand identity.

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