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LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’

Empowering Women By Disrupting Sexist Narratives in the Indian Film Industry: LUX Launches 'The End' Campaign

SINGAPORE - Media OutReach Newswire - 24 April 2024 - VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism.

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