The Times

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Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications

  • Written by Auzzi Shopping

Seamless data unification enables 360° user profile generation in one-click, while data visualization reflects user feedback in real-time

TAIPEI, TAIWAN - Media OutReach - 19 December 2022 - Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP).

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