Strategies That Will Bring Customers Into Your Retail Store
- Written by News Company
While marketing and advertising campaigns may do their part to get feet into your new retail business, the actual design and appearance of your store will play a large part in your success. When it comes to the sales you make, many of those customers’ decisions will be made on the spot in your store, so it’s essential that you create the right atmosphere and aesthetic to encourage them to trust in your brand and support your business. Use these layout and design strategies to start strong.
Opt For Quality Fittings
If the shop fitting in your store doesn’t look great, the customer will quickly assume that your brand isn’t at the kind of standard they’re looking for. This goes for the shelving, lighting, Advanced Display Systems, and furnishings. While you may be working on a budget, do your best to use fittings that look sturdy and professionally installed. If your customer walks in and automatically senses that the store was thrown together on a tiny budget, they may walk out before they’ve even had a chance to check out your products.
Light Up The Room
Lighting is key when it comes to making your store look beautiful. A dim, dingy looking space won’t make the customer feel comfortable, and it’ll make it more difficult for them to properly view your products and make informed decisions. Opt for bright lighting that really shows off your wares, and choose your fittings wisely to reflect the kind of vibe and atmosphere you want your brand to represent. Interesting, creative, and quirky fittings can immediately make your store look more intriguing, so don’t be afraid to get creative when it comes to planning your lighting. All of these features, however minor, play a part in selling the message of your brand; so don’t neglect the details. You can also use lighting to highlight particular areas of the store.
Design The Layout To Direct Your Customer
You can strategically plan the pathways of your store to make it easier for customers to see all of the products you want to put in their way. Shoppers frequently turn right first when they enter a store, so you may want to put your most desirable, well priced, or brand-representative items to the immediate right side of the store. You can then lead the customer through your products by creating a circular shape with the pathway around the space so that they’re encouraged to travel toward the back of the room before heading toward the exit again.
Keep It Comfortable
Nobody wants to spend time in a store that simply isn’t comfortable. You can ensure your customers’ comfort by maintaining a moderate room temperature that won’t leave them sweating and running for fresh air or freezing cold, and by providing adequate space in the aisles of your store so they can move freely without bumping into other shoppers. Everyone likes to have a little personal space, especially when they’re browsing for a new outfit or having some me-time at the mall. If you have the space for it, creating a comfortable waiting area with stylish chairs and sofas is also a great way to encourage shoppers to hang out and take their time while getting to know your brand.