Investment in Employee Experience, Cloud and AI Drives Improved Customer Experience, New NTT Report Shows
- Written by Auzzi Shopping
- 91% (92% in APAC) of organizations agree better EX will directly affect their net profit; 92% say the same about CX
- 56% (51% in APAC) of CEOs strongly agree that aligning CX and EX strategies maximizes their impact on business growth
- 95% (96% in APAC) of organizations see cloud enablement as vital in enabling EX and CX outcomes
- Top-performing organizations are twice as likely as underperformers to already be using AI-powered CX tools
HONG KONG SAR - Media OutReach - 23 June 2023 - NTT Ltd., a leading IT infrastructure and services company, has today launched its 2023 Global Customer Experience Report, which reveals that customer experience (CX) remains a top C-suite priority, with 95% (96% in APAC) of organizations now having a named C-suite executive responsible for this business area. At the same time, employee experience (EX) has risen in importance to become a top-3 priority for CEOs.
The report found that the majority of CEOs agree that improvements in CX (92%) and EX (91%) will directly affect their net profit. However, there is room for improvement, as over 80% of organizations agree that CX and EX are currently a weak link for them, leading to a negative impact on their business.
The data reveals that top-performing organizations are almost twice as likely as others to be in an advanced state of digitalization. Cloud-based technologies and AI, automation and machine learning feature prominently in these top performers' CX and EX strategies.
Global key findings from the report include:
- Cloud technology tops the list of solutions that will reshape future CX capabilities, ranked ahead of AI (in second place) and predictive analytics.
- Top performers are already prioritizing AI, whereas it remains part of a three-year plan for most other organizations.
- Only 60% of organizations say their CX strategy is fully aligned with their business strategy, and 44% report full alignment for their EX strategy (compared with 74% and 58% of top performers, respectively).
- Over two-thirds (69%) of CX interactions will still require some form of human support in the near future, reemphasizing the importance of EX in enabling employees with the right tools and knowledge no matter where they work.
- 96% of organizations agree – 45% strongly – that evolving work and employee engagement models are driving new technology demands.
- Top performers are nearly three times more likely than underperformers to fully involve their cybersecurity teams in CX and EX technology decisions.
Hong Kong-specific key findings from the report include:
- 94% of organizations agree better EX will directly affect their net profit; 93% say the same about CX.
- 31% of CEOs agree strongly that aligning CX and EX strategies maximizes their impact on business growth.
- 100% of organizations see cloud enablement as vital in enabling EX and CX outcomes.
- 100% of organizations now having a named C-suite executive responsible for this business area.
- Over 80% of organizations agree that CX and EX are currently a weak link for them.
- Only 32% of organizations say their CX strategy is fully aligned with their business strategy, and 54% report full alignment for their EX strategy.
- Over two-thirds (69%) of CX interactions will still require some form of human support in the near future, reemphasizing the importance of EX in enabling employees with the right tools and knowledge no matter where they work.
- 100% of organizations agree – 37% strongly – that evolving work and employee engagement models are driving new technology demands.
"Over the last few years, we have witnessed an increasing link between CX and EX, and the need for them to be addressed through technology. Our data shows that companies that invest in technologies to improve CX and EX are significantly more likely to stay ahead of the curve, not just in financials but also in customer and employee satisfaction," said Amit Dhingra, Executive Vice President, Managed Network and Collaboration Services at NTT Ltd.
To read the full report, please visit: https://services.global.ntt/campaigns/2023-global-customer-experience-report
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About NTT Ltd.
As part of NTT DATA, a USD 30 billion IT services provider, NTT Ltd. is a leading IT infrastructure and services company serving 65% of the Fortune Global 500 and more than 75% of the Fortune Global 100. We lay the foundation for organizations' edge-to-cloud networking ecosystem, simplify the complexity of their workloads across multicloud environments, and innovate at the edge of their IT environments where networks, cloud and applications converge. We offer tailored infrastructure and ensure consistent best practices in design and operations across all of our secure, scalable and customizable data centers. On the journey towards a software-defined future, we support organizations with our platform-delivered infrastructure services. We enable a connected future. Visit us at services.global.ntt
Methodology
The 2023 Global Customer Experience Report is based on independently sourced research data. Participants were selected via random sampling on the basis that they had a direct or indirect influence on their organization's network requirements, or decision-making authority in that regard. The total number of respondents was 1,442.