• 92% of Singapore consumers silently disengage when brand believability is lost
• Only 5.9%% would post about a negative brand experience on social media
• Singapore emerges as a high-trust but low-tolerance market where institutional credibility and operational proof matter most

SINGAPORE - Media OutReach Newswire - 8 July 2026 - Ogilvy released its first 2026 APAC Believability Index: The Power of Proof, a comprehensive study examining how consumers across Asia-Pacific (APAC) determine what and who they believe in an increasingly complex information environment shaped by AI-generated content, misinformation, fragmented media and declining confidence in corporate claims.