This launch marks the first time that GemFair’s ethically sourced, artisanal-mined diamonds are featured in jewellery, bringing their story of supporting livelihoods to consumers

LONDON, UK - Media OutReach Newswire - 2 February 2026 - De Beers Group is pleased to announce a collaboration between GemFair, the company's programme to help formalise the artisanal and small-scale diamond mining (ASM) sector, and its luxury jewellery brand, De Beers London, to bring the story and beauty of GemFair's ethically sourced, artisanal diamonds to consumers for the first time.