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ICONSIAM Drives Its Destination Marketing Strategy to Elevate Bangkok as a Global Chinese New Year Destination

Featuring Renowned Actor Wang Zhuo Cheng and T-Pop Sensation BUS to Boost Thai–Chinese Tourism Economy

BANGKOK, THAILAND - Media OutReach Newswire - 5 February 2026 - ICONSIAM, the global landmark on the banks of the Chao Phraya River, announces a major collaboration with leading public and private partners—including the Ministry of Culture (Thailand), the Tourism Authority of Thailand (TAT), KASIKORNBANK, CP AXTRA "Makro – Lotus", Alipay +, and Tiger Balm—to host a world-class Chinese New Year celebration.

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