Auzzi Shopping

Men's Weekly

.

Millennials have big wellness ambitions, but lack the means to achieve them, Bupa survey finds

  • Written by Auzzi Shopping

Fewer than half of Hong Kong millennials are satisfied with overall health and wellbeing

HONG KONG SAR - Media OutReach - 20 January 2023 - Millennials in Asia care about health and wellness and they are willing to spend on what they care.

According to a survey by Bupa, over six in ten Hong Kong millennials consider themselves health conscious, but fewer than half (48%) are satisfied with their overall health and wellbeing, the survey found.

Bupa surveyed over 500 Hong Kong millennials aged 25-40 to examine their health and wellness trends and habits. The survey discovered that millennials today care deeply about their wellbeing, but struggle with how to prioritize it. They struggle to get enough sleep, to find healthy meal options during the hectic work week, and to do regular exercise. The survey also revealed a number of workplace-specific wellness concerns, ranging from eye strain to back pain to managing mental stress.

While previous generations saw "good health" as the absence of illness, millennials take a far broader approach. They largely view health and wellness as holistic: encompassing diet and exercise, mental health, emotional wellbeing, positive daily practices like meditation, pastimes that promote personal development, social and community support from peers, and a good night's sleep.

Millennials face a number of barriers to achieving the healthy, balanced life they seek. There are external factors such as long working hours and social obligations, plus internal factors like lack of motivation or simply not knowing where to start. On top of all these, there's COVID. Since early 2020, lack of access to sports facilities, less time with friends and family, and the stress of living with a global pandemic have impacted the health of everyone.

Andrew Merrilees, Managing Director, Bupa Hong Kong, said, "The unmet health and wellbeing needs of Hong Kong millennials represent both an opportunity and an obligation. There is a white space in the market for products and services capable of helping millennial consumers overcome the gap between their wellbeing ambitions and their current state of knowledge and ability." With 70% of millennials wanting to learn more about health, but only half proactively seeking out health-related content, they need the market to come up with solutions which are engaging and accessible.

In addition, workplaces can do more beyond health coverage to look after employees. Millennials, and certainly the incoming generation of Gen Z employees, want to be connected to holistic wellness resources where they can find education and encouragement around diet, exercise, sleep and more. It is a move from "sick care" to "well care", one that brings holistic health to the forefront.

Hashtag: #Bupa

The issuer is solely responsible for the content of this announcement.

Today's Features at Auzzi

How to Unclog Your Blocked Stormwater Drain Efficiently

Maintaining an efficiently functioning stormwater drain is a crucial responsibility for property owners. Blocked stormwater drains can wreak havoc on your property, negatively affecting yo...

What is a Formal Dress for Women?

Designed by Freepik A formal dress functions as an expression of culture and personal style. Formal dresses for women are outfits made for special formal ceremonies and superior social enga...

Mastering the Modern Executive Job Search: What Professionals Need to Know

Image by senivpetro on Freepik The job market has evolved significantly in the past decade, especially at the senior level. Traditional methods of job hunting no longer suffice when you're ...

How to Renovate Your Property Without Ending Your Marriage!

So, you’ve made it through assembling a flat pack shelving unit with your partner unscathed, and now you’re feeling strangely smug and ready to put your relationship to the ultimate te...

Why Hiring a Professional WooCommerce Website Designer Matters

With the boom in online shopping, having a solid eCommerce presence is more important than ever. But here’s the catch: launching a store that looks professional, runs smoothly, and drive...

How Proper Water Treatment Can Save Your Business Money

Image by freepik Investing in proper water treatment isn’t just a matter of health and safety—it’s a smart financial decision for businesses. Whether you operate in manufacturing, ho...

Is That Noise a Hot Water System Death Rattle? How to Foresee Your System's Death

There's nothing quite like stepping into a nice hot shower...that is, until you hear that awful rumble or clunking sound! This is what plumbers unaffectionately refer to as the “hot wate...