Auzzi Shopping

Men's Weekly

.

IPPWORLD Launches Revamped Website to Meet Rising Demand in Language Solutions from the Travel and Hospitality Industries

  • Written by Auzzi Shopping

SINGAPORE - Media OutReach - 22 June 2023 - IPPWORLD, a leading transcreation agency, proudly announces the launch of its newly redesigned website. The comprehensive overhaul reflects the company's commitment to meeting the increasing demands for language solutions from the thriving travel and hospitality sectors.



In the wake of the global post-COVID travel boom and the growing numbers of Asian communities venturing abroad, IPPWORLD's native language transcreation solutions serve as a vital bridge, enabling global brands to seamlessly connect and engage with outbound travellers worldwide.

The revamped website showcases IPPWORLD's expertise in creative translation and content localisation across diverse sectors including hotels, hospitality, travel, tourism, retail and lifestyle.

Among the new additions is the "Success Stories" section, which features compelling case studies highlighting the successful collaborations between IPPWORLD and select clients. By delving into these case studies, visitors gain valuable insights into how IPPWORLD's transcreation, translation, and localisation services are helping clients achieve their global marketing objectives.

The existing "IPPWORLD Insights" blog section has also been expanded to provide a wealth of regularly updated industry news and trends, including developments in multilingual content marketing. It is an invaluable resource of the latest knowledge for global marketing teams to stay ahead in an ever-evolving landscape.

The travel industry is experiencing a remarkable recovery, particularly following the global-wide lifting of border restrictions. Tourism Boards are reporting substantial surge in tourist arrival numbers as well as high hotel room bookings. According to the United Nations World Tourism Organization (UNWTO), international arrivals in the first quarter of 2023 reached an impressive 80% of pre-pandemic levels.

With such powerful resurgence for the travel industry, as evidenced by the significant rises in tourist numbers and high demands for hotel room bookings, brands are now keenly seeking ways to connect and engage with international travellers. Here, the importance of providing content in the desired languages of these audiences cannot be overstated.

“In addition to frequently requested languages such as Arabic, Chinese, French, Indonesian, Japanese, Spanish and Thai, we have observed growing requests from our clients for additional languages like Khmer, Korean, Tamil and Vietnamese. These are to be offered as optional languages for their websites, as well as for localised marketing content and advertising campaigns", said Joanne Chan, Global Business Director at IPPWORLD.

To meet the demand from these emerging markets, including Cambodia, Thailand and Vietnam, IPPWORLD is looking to establish an on-site presence.

According to CSA Research, neglecting to provide local language offerings may result in losing up to 60% of the potential market. Furthermore, research indicates that over 65% of potential buyers prefer visiting websites that cater to their language. By incorporating more languages into their global marketing campaigns, brands can reach out to these previously untapped markets and expand their customer base.

With a proven track record of delivering top-notch transcreation and multilingual editorial services, IPPWORLD has built long-standing relationships with leading brands in the hospitality, travel, tourism, retail, as well as lifestyle sectors. Their expertise extends across various marketing touchpoints, covering websites, booking engines, social media posts, CRM assets, food menus, and more.

The revamped website reaffirms IPPWORLD's commitment to delivering exceptional value, while the company continues to assist current and new clients extend their global reach by connecting and engaging their target audiences in their preferred languages.

Explore IPPWORLD's refreshed website today at https://www.ippworld.com.
Hashtag: #ippworld #transcreation #business #translation #marketing #localisation #contentmarketing #hospitality #travel #tourism


The issuer is solely responsible for the content of this announcement.

About IPPWORLD

IPPWORLD is an established Singapore-headquartered transcreation (creative translation) and marketing localisation agency, specialised in helping global hospitality, travel, lifestyle and retail brands connect and engage with international audiences in their preferred languages. With over 20 years of experience, IPPWORLD provides one-stop transcreation and localisation solutions to enhance brand communication, boost conversion, and drive revenue growth.

For more information on IPPWORLD, visit .

Today's Features at Auzzi

The Difference Between Managing an NDIS Plan Alone vs With Help

Managing an NDIS plan gives participants control over how their supports are used, but that control also comes with responsibility. For some people, handling a plan independently feels empow...

The Psychology of Borrowing: Why Unsecured Loans Feel ‘Safer’ to Borrowers

Borrowing money is rarely a purely financial decision. For many people, emotions, perception of risk, and personal experience play just as big a role as interest rates or repayment terms. Th...

Why Car Removal Melbourne Services Provide a Hassle Free Solution

When a vehicle reaches the end of its usable life, dealing with it can quickly become inconvenient. Car removal Melbourne services offer a straightforward way to dispose of unwanted, dama...

Cleaning Services in Melbourne for Healthier, Professional Spaces

Maintaining clean and hygienic environments has become a priority for businesses and residential properties alike. Reliable cleaning services Melbourne support healthier spaces, improve f...

Why Root Canal Treatment Plays A Critical Role In Saving Natural Teeth

Dental pain can be disruptive, stressful, and difficult to ignore. In many cases, discomfort is a sign of infection deep within the tooth, where damage cannot heal on its own. Professional...

Pre-preg Selection for Sequential Lamination of Ultra-Low-Loss RF Layers

Pre-preg materials play a critical role in achieving ultra-low-loss performance in RF and high-frequency PCB designs. In multilayer RF stackups, especially those used in mmWave, 5G, aerosp...

Why Removalists Melbourne Services Are Essential for Smooth and Reliable Relocations

Relocating to a new home or workplace involves careful planning, coordination, and physical effort. Engaging removalists Melbourne provides a structured and reliable approach to moving th...