Trade fairs can be classified into three large groups, industrial fairs, consumer fairs and fairs aimed at the industry as well as consumers. Trade shows are also referred to as Expos. Industrial fairs are generally within the public and consumers' proximity, fairs are arranged in order to provide consumers the opportunity to buy various goods and services.

Trade show displays, fairs, and exhibitions are the best places to enhance your brand image, after all, it is a space that encourages direct marketing and dialogue with the public and intermediaries. But to take advantage of the benefits of trade fairs, companies must be prepared. The following are some of the main benefits of international and national fairs and exhibitions, and the objectives you should achieve to make the most of this type of event.

BENEFITS OF TRADE FAIRS AND EXHIBITIONS

• One of the main objectives of the participating companies is to obtain qualified contacts. The exchange of contacts and phones is the basis of future businesses that help us grow.

• The fairs are the best place to test and launch new products and services, it is a closed environment in which to establish dialogues is very simple, in addition, you are surrounded by people related to your sector, if you are going to launch a new product or service then the trade fair reveal is very important.

• Of course, the general objective will be to generate a greater volume of sales but to achieve this you will need specific and customized material for trade fairs and events.

• A fair is a possibility to test the competition, know the market in much more detail and learn where our sector is going, so be prepared to leave the stand and analyze your own market.

• Finally, your current clients are very important, take loyalty actions so that your current customers continue to trust you for a long time.

TYPES OF TRADE SHOWS

Trade Fairs of Publishing Houses

The publishing industry takes part in fairs that present new books for library owners. These fairs are organized for the children's books, cookbooks, fiction or nonfiction market. Rarely do trade fairs in the publishing industry are open for the public. Nonetheless, it is not necessary for retail store owners to have their own bookstores, they just have to be present there and sell their books. Additional to publishing houses, bookshelf retailers also sell their items and other accessories for bookstores are also possible things that are exhibited.

Trade Shows for Restaurants

There are fairs that provide the food industry with new types of foods, other equipment, and other service providers. Demonstrations prepared by specialized sales teams are often carried out to gain some orders for the items presented at this type of event. Service providers for the restaurant industry, similarly the insurance and advertising agencies are constant exhibitors at these fairs

Home and Garden Exhibitions

Fairs of home and garden usually have a lot of homeowners. They commonly exhibit around 400 items including accessories for the construction and remodeling of homes, like awnings, curtains, roads and interior floors. Garden exhibits that offer water fountains, portable garages, various plants, and flowers are some items that can usually be found at such exhibitions.

Informative fairs

Not all fairs pursue the sale of products or services. Some are merely informative or are aimed at capturing visitor affiliation. In these contests, the exhibitors hardly have a small stand with a table and a poster to present their offer. We can find them in employment, training or even NGO rooms, offering visitors a wide range and variety of exhibitors in a small enclosure.

Crafts and Art Fairs

Owners of art galleries retail stores and consumers are usually the target audience for artists and artisans. Craft and art fairs vary from gift fairs which are aimed at gift item retailers. Artisans are among the regular individuals who exhibit at home and garden fairs and sell items like hand-painted furniture or handmade jewelry and so forth.

Great fairs

Fairs with large stands are generally located in large enclosures located on the outskirts of cities. The products that are exhibited do not usually belong to the general catalog of the firm, opting rather for prototypes or image products that may never go on the market. Its mission is to dazzle customers and show the brand's capabilities in the areas of design and innovation. On the other hand, companies spend large sums on building design stands that stand out in the enclosure and captivate the visitor thereby enhancing their loyalty to the company.

Fairs for the Beauty Salons Industry

Fairs organized by professionals in the beauty salon industry frequently invite industry experts and customers. Products for personal care such as hair care, makeup, and skin products are shown at the fair.

Technology Trade Show

Numerous advanced technology such as hardware and software programs, business services and so forth are marketed for customers and retail chain owners at technology trade fairs.

Conferences

Marketing managers can also benefit from some conference cycles to present the company and exhibit their products. And it is that some talks complete their offer by organizing small exhibitions at the entrances to the site making it more attractive for both speakers and visitors. In this way, attendees can find products or services related to the talks at stands often belonging to the participating companies. The stands are usually reduced to a small table, a drop-down and perhaps some advertising elements such as posters, leaflets or brochures. These are very small samples in which it is difficult to close deals but they are effective from the point of view of branding when targeting a very specialized audience.

TIPS FOR YOUR NEXT DISPLAY

1. Offer free Wi-Fi.

You would be surprised at the number of exhibition centers that do not yet have a good Wi-Fi connection. It is bad news for them, but great news for you, because now you can use it to attract people to your stand.

2. Offer sodas.

You do not have to reinvent the wheel when designing your exhibition stand. Nothing will attract more people to its exhibition stand than the smell of fresh coffee and delicious cookies.

3. Make a presentation.

Your exhibition stand is not just a beautiful visual image and a logo. It can quickly become a platform to present the latest knowledge of the industry or show a new product you are offering.

4. Broadcast live.

An exhibition center can only house a certain number of people within it. But that should not prevent you from sharing what is happening in your exhibition stand with the rest of the world: live broadcast.

5. Organize a competition.

The game is a buzzword with which you are probably familiar. The best exhibition stands should invite a friendly interaction or competition. Attract more people to your stand by organizing a contest. While making one of your products or services the prize.

Trade shows and fairs are gaining wider acceptance and increased popularity as many brands and companies exhibit their products and services enabling consumers to get to know and try the products there and then.