Auzzi Shopping

Bucking the trend, Haier leverages innovation based on customer needs to catalyze brand growth

  • Written by Auzzi Shopping

QINGDAO, CHINA - Media OutReach - 17 May 2023 - Initiating a comprehensive global expansion, Haier has implemented the "localization strategy," achieving genuine localization from research and development, manufacturing, to marketing.

Focusing on the needs of Thai users, Haier has innovatively launched differentiated home appliances that align with local customs and preferences, garnering high praise from its users.

Video Link: https://youtu.be/1zwyM5wIt20

Taking air conditioning as an example, Thailand, located in the sweltering tropical region of Southeast Asia, experiences intense heat making air conditioning a frequently used appliance in every household. With the arrival of the rainy season, air conditioners are prone to mold formation, necessitating repeated cleaning by users, a process that is both time-consuming and laborious.

Addressing this particular consumer pain point, Haier has harnessed its unique "10+N" open innovation system, underpinned by ten major global research and development centers, connecting over a million global resources for joint innovation and efficient collaboration. Within a mere six months, a new self-cleaning air conditioner was launched and successfully introduced into the market. In less than three years, this self-cleaning air conditioner ascended to the top spot in the Thai domestic air conditioning industry.

Furthermore, having analyzed the volume and functionality of existing refrigerator products on the market, and conducting in-depth research into Thai consumer eating habits, Haier launched the high-end T-door series. This refrigerator line not only boasts a large capacity to meet the needs of categorized food storage, but also features a variable temperature zone capable of making icy beverages. Additionally, the refrigerator's embedded ABT antimicrobial technology provides a safeguard for users' health-conscious fresh food storage needs.

While staying rooted in user needs, Haier has also successively established brands such as Candy and Casarte in Thailand, fully covering the requirements of diverse user segments. In August last year, Haier inaugurated its first Casarte Smart Home Scenario Experience Center at Central World in Bangkok, offering a one-stop solution for smart homes and bringing users a tailored, scenario-based new experience throughout their homes.

Since entering Thailand in 2002, Haier has spent over 20 years cultivating its presence there, winning over an increasing number of users with quality, innovation, and sincerity. Looking forward, Haier Thailand will continue to prioritize maximizing user value, persist in taking user needs as the starting point for innovation, and tirelessly create delightful living experiences for global users.

Hashtag: #Haier

The issuer is solely responsible for the content of this announcement.

Today's Features at Auzzi

Steam Carpet Cleaning vs. Shampoo Carpet Cleaning: Which One is Better?

When it is all about maintaining the cleanliness and appearance of your carpets, choosing the right cleaning method is crucial. Two popular techniques are steam carpet cleaning and shampoo...

From Mini to Long: Get to Know Your Dress Lengths

Dress lengths vary from super short to floor length, and everything in between which are all just as beautiful! Defining your style is simple once you find the dress length that’s right ...

Hosting a New Year’s Eve Party – Top Tips from Pro Event Managers

Christmas and New Year are favourite festivals Down Under and if it is your turn to be the host this year, there is much to do as we are only a couple of months from the end of the year. T...

Ensuring Fair Scheduling Practices with Online Rostering Software

"Maintain equity in employee scheduling with Online Rostering Software. Ensure fairness, boosts productivity!" Fair scheduling practices are essential for promoting a positive organisatio...

How Novated Lease Pay Calculator Works & Affects Your Salary?

If you’re considering a novated lease, you may have come across terms like “salary packaging calculator” or wondered about the “novated lease pay impact” on your take-home salary...

How to Choose Budget-Friendly Artificial Grass Without Compromising Quality

It can be quite a tough task to choose affordable artificial turf that does not compromise on quality. However, if one knows what makes artificial turf appealing and long-lasting it might ...

Bathroom Renovations in Bentleigh: Transform Your Space with Style and Functionality

Bathrooms are the centre of the home, the most trafficked area, and determine property value. Every day the trends of the buildings are changing in Bentleigh. People are opting every day t...